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This site bestloanandjewelry.com states the following, "Selling Gold, Silver and Coins." We noticed that the website said " Bring us your jewelry, diamonds, watches, antiques, cameras, electronics, tools, and musical instruments and we will offer the best price in town." It also stated " 8220;Nobody, Nobody, Nobody, I mean NOBODY will pay you more! Customers come to Best Loan and Jewelry for loans that they cannot obtain at a typical bank. Pawn loans are a great route because they are a fast and easy way to obtain cash that does not require a credit check." The header had pawnbroker as the highest ranking keyword. It was followed by pawn shop, pawn store, and pawn loan which isn't as ranked as highly as pawnbroker. The next words the site used was collateral loan. jeweler was also included but could not be seen by search crawlers.